B.A.R Formula 1 Festival

Shanghai, China September 2004

Client: Image & Style



  • Projection onto all sides of a giant racing car structure 65m x 15m x 15m set on a man-made lake in Xintiandi district.
  • Continuous projection of a five-minute loop from 7pm until midnight for ten nights
  • Featured Shanghai tourism images, Shanghai International Race Circuit, and BAR Honda racing team.
  • 8 Xenon scrolling projectors – each 6kw.

  • Projection layout and image placement using 3D CAD model.
  • Various distances and lenses required due to shape of the site and an abundance of trees.

  • Projection towers positioned with laser accuracy.

  • Seamless panoramas.
  • Complex scrolling and animation effects synchronised to soundtrack using Time Code.