Architectural Projection

Fendi Party

Beijing China 2007

Client: Serious Staging



A lavish party was held in Beijing following an internationally acclaimed fashion show staged on the Great Wall to showcase a new Karl Lagerfeld collection for fashion accessory label, Fendi.

The Electric Canvas provided several PIGI projectors to create a branded environment to encapsulate the guests at a yet to be completed prestige retail property. Architectural projection techniques were employed to create scrolling graphics in and around the facades of several buildings surrounding the party site.