Architectural Projection

Louis Vuitton Store Launch

Taipei Taiwan 28 April 2006

Client: Louis Vuitton

 

Details

To celebrate the opening of a new store in Taipei, LV threw one of their famous parties by taking over Chang Kai Shek Square.

A large party structure was built in front of the Memorial Hall to house over 2000 invitees who partied into the small hours.

Guests were greeted on arrival by decorative architectural projections onto the 70m wide entrance gate.

The centre-piece of the CKS site is the Memorial hall. Scrolling and decorative projection transformed the hall and the party structure set in front.

Images featured Louis Vuitton branding as well as chrysanthemum motifs designed by local artist Michael Lin.