Immersive

Red Bull F-1 Party

Melbourne Australia 3 March 2005

Client: Production Stuff

 

Details

Red Bull Celebrated their entry into the glam world of Formula 1 Racing, with a lavish party staged at the docklands in Melbourne over the Grand Prix weekend.

As part of the Red Bull media campaign, The Electric Canvas projected on the front of historic Shed 14, and along 90 m of its side. Imagery represented all of Red Bull’s sporting sponsorship endeavours, including a giant F1 racing car that zoomed accross the front and down the side of the building.